Spring cleaning can give you a great sense of satisfaction, but it doesn’t have to just be when you’ve de-cluttered and deep cleaned your home. Spring cleaning your personal and business social media can be just as rewarding and some would argue that in today’s social media climate it’s a necessity.
If you consider that LinkedIn, Facebook and Twitter were launched between 2003 and 2006 you may have 19 years of social content and connections to spring clean!
In the early years, most businesses’ strategies focused on volume rather than the quality of content so where do you start?
Our social media team has produced their top tips for spring cleaning your personal and your business’s social media channels:
On your personal LinkedIn, Twitter or Instagram, you can remove connections that aren’t adding any value to your goals, whether they are professional or personal. While “unfriending”, “unfollowing”, or removing connections can sometimes feel uncomfortable, it’s a necessary step to stay focused. It’s also a good time for agencies and companies to check admin rights on company pages and clear out any legacy social media accounts or remove previous admins who may have moved on.
Spend time understanding who your company page audience is, who are you trying to reach? Remember, social media often falls under the marketing department remit and unless you’re trying to reach marketers specifically, you need to ensure you’re attracting the people who matter.
For your personal accounts, when your social media feeds are organised and you have more control over both who you are following and your followers, you are able to keep track of your online connections and maintain a more personalised relationship with as many of them as possible.
For both company pages and personal accounts, it’s also a good idea to like, share, and comment on comparable content, since this helps to boost the algorithm and tells your followers that you’re involved in the community.
Re-evaluate what you want social media to do for your business
Take this opportunity to speak with the decision-makers in the business. What are their objectives for the coming year and how is social media working to achieve these goals? Remember that social media works best as part of an integrated marketing approach so ensure your social media is not operating in isolation.
Evaluate your channels
Business and marketing objectives can change so it is important to regularly evaluate the channels you are currently using. Look at the analytics and ask yourself if your chosen channels are still working for you. Do you need to look at other channels to see what opportunities these may provide? Do your research and see what is available to help support your goals. For example, if you’re an architectural practice, you may wish to consider Instagram or Tik Tok as they are more visual. Generating aesthetically appealing graphics and videos that will keep people browsing, watching, reading, and interacting with your content will be of great benefit. Take advantage of the tools that a platform gives (such as reels) and maximise your approach to keep your audience engaged and interested.
Higher quality and more relevant content
Keep an eye on your account engagement, so you can evaluate the type and frequency of content that keeps your audience engaged and listening to the message you are expressing; this will encourage more conversations and productive activities surrounding your social platforms.
Review your hashtags
Finding and following hashtags that are relevant to your business is crucial. Following a hashtag will display content on your homepage when someone has used it, keeping you informed about the larger industry. You can research trending or relevant hashtags by using the search bar of the relevant platform. Alternatively, you can use listening software to ‘scan’ for topics. If you’re posting about an event, be sure to research the proper hashtags for the event and use them to reach people attending, or other interested parties.
Invest time to evaluate and spring clean your social media accounts. Go back to your strategy, revise your content and we hope you get a great sense of satisfaction, and results, from your efforts.
As well as having a tidy, when you go back over your accounts and your older content, you’ll probably find posts that you can use again (repurpose) for your growing audience or connections. Remember, the first time you posted it, you probably had fewer connections. This time around, you can review the hashtags, ensure any links still work correctly and even add updates in-line with industry changes. Sometimes, content will even work across multiple platforms with a few tweaks.