Marketing campaign doubles turnover for Framework
Offsite timber frame manufacturer and contractor Framework CDM had created an innovative building system. They had a solid foundation of impressive buildings to show its versatility but needed to increase brand awareness to reach new audiences and grow the business. They appointed Fabrick to help achieve this.
Framework CDM’s solution consisted of a series of offsite produced timber cassettes that could be used to create virtually any size and shape of building – multiple floors, curves etc. The system was also versatile enough that it could be finished in a number of varieties from brick slip to timber or rainscreen cladding.
The company had secured a number of projects but wished to extend its client base across sectors such as education, leisure, health and workplace whilst appealing to larger architectural practices.
Fabrick created a marketing campaign designed to drives sales enquiries for the company. This focussed on the creation of targeted content, including a series of in-depth case studies and technical features looking at the engineering behind the company’s building system and how it could be applied to deliver fast-track, highly sustainable projects.
Fabrick worked closely with Framework CDM’s client base to secure coverage across the target media. This included numerous media site visits and interviews.
To support the campaign, Fabrick created a website as well as a series of sector based brochures and case study datasheets. Fabrick also managed the media buying for the company as well as advertisement creative and managing site photography for the company’s growing portfolio of projects.
Result 1: Increased brand awareness was generated from extensive trade press coverage, a new website, the creation of several sector based brochures, case study datasheets and advertisements.
Result 2: The work that Fabrick undertook helped Framework CDM grow its client base and partner with some of the UK’s leading architectural practices on a number of high profile projects.
Result 3: Fabrick’s campaign led to the company doubling its turnover in a relatively short period of time, before the company was sold off to a larger contracting business.