Newly branded website for Jenner
Regional contractor, Jenner Group, approached Fabrick to create a new website which reflected its new company branding and modern, forward-thinking approach. Jenner Group wanted a website which was easy-to-use and would better showcase its projects. Having created Jenner’s new logo and brand, Fabrick was perfectly placed to help.
A new website is all about content. What do your target audiences want to know? How do they get to this information quickly and easily? Which journey do you want your visitors to take?
Fabrick’s website team worked closely with Jenner Group to provide answers and solutions to all these questions, and more. The team started with a probing interview with key company personnel – to help identify the key messages and information Jenner wanted to communicate – followed by a detailed content review.
Using Google Analytics, Fabrick determined the popular website content, the journeys users took to get to the content and the length of time users spent reading it.
This data, combined with our insights and the results collected from a customer and employee survey, allowed Fabrick to identify additional information needed as well as a new website structure that greatly improved the user journey and experience.
In addition, the number of clicks needed to get to information was minimised, advanced filters were implemented, clever design and technical functions were introduced to help unfold hidden information, and projects were brought to life.
Our design team worked closely with our web developers to ensure key information/features were highlighted, users’ eyes were drawn to particular aspects, and the website fully reflected Jenner’s new modern and eye-catching brand.
Result 1: Professional, modern-looking website which reflects the new company branding
Result 2: Easy to use website
Result 3: Improved user journeys
Result 4: Increased web traffic
Result 5: Better informed visitors