Google’s AI Mode Has Landed - And It’s About to Change How People Find You

Imagine asking Google for the perfect contractor or specialist, someone with the right skills, in the right location, with proven project experience and excellent reviews, and getting a confident, ready-made answer in seconds.

That’s exactly what Google’s new AI Mode is designed to do. It’s just launched in the US, but make no mistake, this is the beginning of the end for traditional search as we know it.

Soon, AI-generated answers will become the default way people discover businesses online, and if your company isn’t ready, you risk being left out of the conversation entirely.

At Fabrick, we believe this is one of the most significant shifts in digital marketing since search engines began. It’s exciting, but it means your online presence needs to be sharper, clearer, and more comprehensive than ever.

Here’s what’s changing, and what construction, property and built environment businesses should be doing right now to stay ahead.

What Is AI Mode?

AI Mode is Google’s new smart assistant for search.

Instead of typing in something like “waterproofing company London” and scrolling through results, users can now ask really specific questions, and Google’s AI gives them a direct answer.

For example:
“Find me a waterproofing company that works on large commercial projects, has excellent reviews, and is located near London.”

And here’s the kicker: that one question is now the whole search. Google’s AI will scan the internet to find companies that tick all those boxes, not just some.

It uses something called “query fan-out” behind the scenes (basically a team of mini-searchers breaking down the question into lots of mini-questions), but all you really need to know is this:

If your website and digital presence doesn’t show clearly that you meet all those criteria, you’ll be left out of the results.

So, What Do You Need to Do?

Here’s the good news: the fundamentals of SEO still apply.

But now, they need to go deeper.

Get Specific. Really Specific.

Don’t just say “we’re a waterproofing company.”
Say:

• What project sizes you handle
• What sectors you specialise in
• Where you work
• What makes you different
• What results you’ve delivered
• What your clients say about you

You need to give the AI everything it needs to understand exactly who you are, and when you’re the right choice.

✅ Add Reviews, Everywhere

AI Mode actively looks for reviews. The more detailed, recent, and relevant they are, the better.

If your Google Reviews say:
"Great team, completed the project fast!" That's nice, but vague.

If they say:
"Delivered complex waterproofing on a large-scale industrial site in East London, professional from start to finish" that’s SEO gold.

✅ Don’t Skip Digital PR

Here’s a big one: mentions of your business (even without links) now count.

If your company or CEO is mentioned in a trade publication, case study, industry blog or news site, Google’s AI sees that as a trust signal. It’s like social proof at scale.

So PR is no longer a “nice to have.” It’s an essential part of your SEO strategy in the age of AI.

Why This Is a Big Deal for the Built Environment

AI Mode isn’t just a feature. It’s a shift in how people search, especially for specialist, trust-based services like those in construction and property.

Think about how your ideal clients think. They don’t want just any contractor. They want:

• Someone with specific project experience
• Located in the right place
• With a track record of results
• That other professionals have heard of and trust

That’s exactly the kind of query AI Mode is designed to answer.

If your website, reviews and online mentions don’t reflect those details clearly, someone else will take your place in the results.

The Bottom Line

AI Mode is already rolling out in the US. You don’t have to opt into it. Eventually, it will become the main way people search, including in the UK.

This isn’t something to fear. It’s something to get ready for.

The companies that act now, by improving their content, refining their SEO, and getting talked about in the right places, will come out on top.

At Fabrick, we specialise in helping construction and property businesses adapt to exactly these kinds of changes. We’ll help make sure you’re not just found, but chosen.

Want to make sure your company is ready for the AI-powered future of search? Let’s talk.