New bold and award-winning branding for Jenner
Company
Jenner Group
Sector
Services
The Brief
Regional contractor, Jenner Group, has a strong reputation, company values and heritage dating back to 1875! They approached Fabrick to help them create a new brand and logo that reflected their company’s current stature and modern, forward-thinking approach.
The Solution
Updating a well-established logo can be a challenge as you instantly want to compare it to the new logo. To offset this, Fabrick analysed the existing logo to establish what worked, what didn’t and what could be improved. We wanted to maintain elements for consistency – given the long company history - whilst also updating and modernising not just the logo but the brand.
Fabrick organised for extensive internal and customer-led research to be undertaken to establish value association. The results of which helped select a new font as it needed to reflect the new brand values – professional, forward-thinking and engineered.
We then created a grid for the brand which is a device used to help identify Jenner. It signifies the professional and dynamic approach of the company and has been developed to provide a landscape which is modern and strong.
The company colours were kept to maintain consistency and a new strapline was introduced, that no longer limited geographical growth, whilst reflecting the company’s expertise and experience and futureproofing the new brand.
To ensure the new logo and brand are used correctly and consistently throughout the company, branding guidelines have been produced and implemented across Jenner.
The Results
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1 The new branding and logo won ‘Best Branding and Positioning’ and received a Highly Commended in the category of ‘Best Contractor Marketing campaign’ at the 2020 Construction Marketing Awards.
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2 Creation and implementation of a new, bold, strong, futuristic and engineered identity
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3 Strong, flexible design elements created for future brand development
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4 High profile recognition
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5 New brand successfully captures company values
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6 “Fabrick completely understood the Jenner company values, where the business is currently positioned and future aspirations, and developed a contemporary brand that reflected this. We are delighted with our new identity which we feel ensures Jenner is now well placed to go from strength to strength” Martin Sandall – Managing Director