The Keystone Group video Christmas story



Keystone Group




Video & Animation

The Brief

Fabrick’s brief from Keystone Group was clear – help us produce a Christmas video that will make our staff and customers smile following a difficult year of Covid lockdowns and restrictions!  Whilst the video was to be from Keystone Group, it needed to represent all brands and showcase their personality and ‘fun at work’ ethos.  

The Solution

With Keystone’s Senior Management team ready to showcase their acting skills, Fabrick quickly got to work and scripted a storyboard to create The Keystone Christmas Story!

Based on a poem that encapsulated subtle and fun product messages, Fabrick quickly sourced an eager film crew, a number of professional actors to play Santa and the elves and a number of props to create the scene – not easy to do in the middle of a pandemic!

Filming quickly got underway with Fabrick art directing and ensuring the product placement – a Keylite roof window, a Smartroof, an IG Masonry Support brick slip soffit system, a Keystone Lintel, Keyfix Non-combustible Cavity Trays and a pre-fabricated chimney from IG Elements – were subtly linked to the story so as not to spoil the overall fun Christmas message.

The Results

  • 1 A fun and festive was produced.  Click here to view The Keystone Christmas story!

  • 2 Together we created over 51,000 smiles and spread Christmas cheer amongst staff, customers and the wider industry

  • 3 Subtly raised the profile of the company by including key product brands 

  • 4 Showcased the brands personality

  • 5 The video was such a success that a second Christmas video was produced – Keystone Christmas Merrioke 

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