Building a brand with international reach 

Raaft needed a website that would position them as an independent force within their sector whilst balancing technical product information with a clean and contemporary design. The challenge was to create a platform that appealed to users in both the UK and US, making sure they could easily navigate products, access relevant information and engage with the brand.

Creating a platform designed to perform 

Fabrick delivered a modern, functional website that strengthened Raaft’s positioning as a market-leading brand while supporting dual-market optimisation throughout the user experience. Clear navigation, streamlined content structures and refined visuals helped simplify technical information and improve usability across the site.

The finished website successfully established Raaft as a confident standalone brand online, with the new design resonating strongly across both markets. The improved user experience contributed to a 34.52% increase in engaged sessions and a 19.84% increase in engagement time per user, demonstrating stronger audience interaction and content engagement across the platform.

Ready to build a stronger online presence? Fabrick connects brands with their audiences across every market. Talk to us today.