Showcasing the edge of landscape design with Kinley
Kinley manufacture professional steel and aluminium landscape edging, which can be seen in impressive National Trust gardens, immaculate public parks and award-winning commercial landscape projects. Kinley has become the UK’s trusted standard-setter for high-performance landscape edging, and needed a new website that would reflect the innovation and design excellence they are known for.
Creating a sharper digital edge
Kinley wanted a modern website that could communicate detailed technical industry knowledge whilst maintaining a clean and contemporary aesthetic. The challenge was to create a platform that worked easily for specifiers, contractors and architects, whilst also elevating the overall brand experience through refined design, intuitive navigation and accessible user journeys.
Designing a website built for growth
Fabrick delivered a minimalist website design that balanced functionality with simple visuals, using generous white space, subtle animations and fully accessible layouts throughout. Alongside the design refresh the site introduced key functionality including NBS integration, downloadable and saveable product imagery, an Inspiration Hub and a dedicated Social Days page. The finished website successfully positioned Kinley as an industry leader online, with a 6.22% increased in engaged sessions per user, demonstrating improved site navigation and content discoverability.
Other work
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