Ambar Kelly educate users with their new content led website


Ambar Kelly


Building Services


Website Design & Build

The Brief

When a company has developed and patented a unique and bespoke system, you need a good website to effectively market your offering and grow sales. Innovative manufacturer, Ambar Kelly, asked Fabrick to help them achieve this by designing, building and delivering an informative new website.

The Solution

Ambar Kelly manufacture and supply a unique and bespoke product called RiserSafe®. This system is designed to provide a complete riser zone solution for hidden voids in multi floor buildings, commonly known as ‘risers’.

As you may have realised, the Risersafe system is quite involved so the new website needed to provide Ambar Kelly with a digital platform that would allow them to educate, inform and influence decision makers.

New digital content such as videos and online CPDs needed to be housed along with their extensive library of project examples and technical documents produced to help users make informed decisions about using Risersafe on their next project.

The design created was modern, bold and enticing and the site’s structure ensured users had an enhanced experience.

“We are excited to have launched our new website. The site now better reflects the detailed information about our product and clearly demonstrates its benefits. We’d like to thank Fabrick for delivering a website we’re proud of” commented Alex Bardett, Managing Director of Ambar Kelly.

The Results

  • 1 An informative and educational website that clearly demonstrates the uses and benefits of the RiserSafe® system.  Click here to see for yourself.

  • 2 Enhanced user experience, encouraging users to explore all aspects of the website and increase visiting time

  • 3 During the first quarter of 2022, the website saw an 8.5% increase in returning visitors and a 91.05% increase in new visitors

  • 4 Creation of the perfect platform for business and sales growth

  • 5 Content better educates users of Ambar Kelly's offering and the benefits to its target audiences

  • 6 Provides a digital platform for enhanced, digital learning

  • 7 Allows Ambar Kelly to make better use of imagery and provide more content than before

  • 8 Provides Ambar Kelly with full editorial control, allowing for prompt changes to be made

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